Wife Swap Lands New U.K. Slot

CANNES: RDF Rights has sold 100 hours of the series Wife Swap to Discovery Networks UK for its lifestyle channel Discovery Real Time.

This is the first time the series will air outside of the Channel 4 bouquet. The show will launch on Discovery Real Time later this year.

Matthew Frank, RDF Rights’ managing director, said, “Wife Swap continues to be a major TV brand around the world and I’m delighted it will live on in the U.K. with our deal to Discovery.”

Nesta Owens, the director of lifestyle and entertainment programming at Discovery Networks UK, added: “Discovery is on the lookout for the strongest lifestyle and entertainment formats in the market. Wife Swap is a witty and enduring format and we’re delighted to have it on our channels.”