Weinstein Company Acquires Rights to The Bully Project

NEW YORK: The Weinstein Company (TWC) has secured all rights to The Bully Project, the new documentary directed by Emmy- and Sundance award-winning filmmaker Lee Hirsch, from Submarine Entertainment.

The documentary, which premiered at the Tribeca Film Festival on April 23, was written and produced by Hirsch and Cynthia Lowen; Cindy Waitt serves as executive producer.

Peter Lawson, the executive VP of acquisitions and co-productions for The Weinstein Company, said: "The Bully Project is a phenomenally insightful and moving examination of bullying and its long-term impact. We think this is one of the year’s most important films, and we intend to bring all our energy and creative resources to bear in bringing The Bully Project and its message to audiences of all ages."

"As filmmakers, we are overjoyed to be working with The Weinstein Company," remarked Hirsch and Lowen. "Their significant commitment towards this film will ensure it reaches the national stage, and will certainly amplify its capacity to effect change."

Harvey Weinstein, TWC’s co-chairman, commented: "After my team saw The Bully Project, they immediately called and urged me to see it. I am glad they did. As a parent of four, bullying is an issue that concerns me deeply, and I jumped at the opportunity to be involved with a film that could help eradicate this plague once and for all."