Waybuloo Gets Licensing Agent in the Middle East

LONDON: RDF Rights has appointed Copyright Licensing Agency as the licensing agent for Waybuloo in the Middle East, excluding Israel.

Copyright Licensing Agency will focus on securing partners in all categories, excluding toys and publishing. The series currently airs in 79 countries worldwide, and licensing programs have rolled out in Australia and New Zealand.

RDF also recently secured two new U.K. licensees: MV Sports for Waybuloo wheeled toys and Mookie for playballs.

Angeles Blanco, the head of international licensing at RDF Rights, commented: “We are delighted to be extended our licensing program in the Middle East. Copyright Licensing Agency will be working closely with RDFR to develop a long-term strategy for the licensing and retail program, replicating the success Waybuloo has already enjoyed in the U.K. in the preschool sector.”