WarnerTV Scores Slot on StarHub in Singapore

SINGAPORE/BURBANK: WarnerTV—which is developed, programmed and scheduled by Warner Bros. International Branded Services and distributed exclusively in the region by HBO Asia, is slated to launch in Singapore on StarHub on April 1.

The two companies will be announcing additional carriage agreements in the coming months. The programming on WarnerTV includes a mix of hit comedy, drama, crime/mystery and sci-fi/action series, as well as blockbuster movies. With more than 1,000 hours of programming, WarnerTV will also present 15 prime-time series debuts in 2010, with 100 percent of them Pan-Asian premieres. Dark Blue from Jerry Bruckheimer Television and Southland from John Wells Productionswill have their exclusive first-run Asian premieres on WarnerTV.

“Singapore is a key market for us in the WarnerTV Asia Pacific rollout strategy, and we are tremendously excited to have the progressive and forward-looking StarHub as our foundation partner here,” said Malcolm Dudley-Smith, the executive VP of business management at Warner Bros. International Branded Services.

“StarHub warmly welcomes WarnerTV onto our pay TV platform, and we thank HBO, our longstanding partner, for working closely with us to make this possible. We are certain our customers will be delighted with the double treats—one, to be able to enjoy the quality entertainment on Warner TV, and two, to do that at little or no additional cost since the channel will be added to our Entertainment Basic Upsize group,” added Kathleen Syron, StarHub’s head of content.

“HBO Asia is honored that long-term partner StarHub has become Asia’s first operator to carry WarnerTV and thus delivering premium content to all subscribers from April 1, 2010,” commented Jonathan Spink, the CEO of HBO Asia.. “HBO Asia strongly believes that StarHub will be the first of many operators to take advantage of the unique and exclusive relationship HBO has with WarnerTV.”