Warner Bros. Extends Consumer Products Deal with Mattel

BURBANK: Warner Bros. Consumer Products and DC Entertainment have extended an agreement with Mattel to continue as master toy licensee for all DC Comics characters.

Through the agreement, Mattel is granted access to the complete vault of DC Comics characters, which includes Superman, Batman, the Green Lantern, Wonder Woman and The Joker. In addition to the rights to existing DC Comics characters, animation and motion pictures, the extension includes Mattel’s rights to produce toys based on future DC Comics films and animation projects that are developed and produced during the term of the agreement. During its ten-year relationship with Warner Bros. Consumer Products, Mattel has created a number of successful toy lines, including top-of-the-line action figures, vehicles and role play accessories across all DC Comics brands.

“We have developed an incredibly successful partnership with Mattel and we are very excited about taking the relationship to new levels,” said Brad Globe, the president of Warner Bros. Consumer Products. “Warner Bros. and DC Entertainment have an unrivaled slate of content support across all key platforms essential to our global consumer products business which is anchored by our alliance with Mattel.”



“The DC Comics Super Heroes enjoy a worldwide fan base that keeps the demand high for consistently imaginative new product,” added Karen McTier, the executive VP of domestic licensing and worldwide marketing at Warner Bros. Consumer Products. “The extension of the Mattel agreement ensures that these fans will continue to be amazed by our DC Comics Super Hero offerings for many years to come.” 


“We are thrilled to further our long-standing partnership with Warner Bros. Consumer Products and support the extensive DC Comics portfolio’s franchise development,” stated Tim Kilpin, the executive VP of Mattel Brands. “The DC Comics characters are rich in story and we look forward to bringing these popular characters to life through innovative product design.” 



"Mattel has been a longtime, valuable partner to the DC Comics creative team,” commented Diane Nelson, the president of DC Entertainment. “We look forward to working with Mattel and the Warner Bros. Consumer Products team to bring new DC Comics Super Hero toys to life for our fans around the world.”