Warner Bros. Discovery & CJ ENM Ink Strategic Pact

Warner Bros. Discovery and CJ ENM have entered into a multifaceted strategic partnership that includes a branded TVING hub on HBO Max across the Asia Pacific and a co-production pact for Korean content.

As part of the multi-year alliance, a branded TVING hub lands on HBO Max in 17 markets across the Asia Pacific, including Southeast Asia, Taiwan and Hong Kong, beginning early next year.

Further, the two companies will co-invest and co-produce original Korean dramas for global distribution on HBO Max.

“We are honored to partner with CJ ENM, a true leader in creating universally popular stories that resonate worldwide,” said David Zaslav, president and CEO of Warner Bros. Discovery. “This collaboration marks a cornerstone of our commitment to great locally relevant stories in key markets around the world.”

“We are proud to partner with Warner Bros. Discovery, a global powerhouse whose stories have inspired audiences for generations worldwide,” said Miky Lee, vice chairwoman of CJ Group. “K-content captivates audiences everywhere with its creativity and originality. At CJ ENM, our mission has always been to connect people through the power of storytelling. This partnership with Warner Bros. Discovery takes that mission to a new level, combining Warner Bros. Discovery’s storytelling legacy with CJ’s unique voice. Together, we will deliver authentic narratives that transcend borders on a platform where fans can discover new favorites, revisit timeless classics, and experience the best in global content.”

“As a long-established global leader in entertainment, we have always recognized that success requires a combination of the best of global and the best of local storytelling,” said JB Perrette, CEO and president of global streaming and games at Warner Bros. Discovery. “HBO Max is the streaming destination for unique, premium storytelling so this partnership with CJ ENM, a leader in the enormously popular K-content genre, aligns perfectly with our strategy and brand.”

“CJ ENM has spearheaded the industrialization and global expansion of K-content over the past 30 years, positioning itself as a global IP powerhouse,” said Pious Jung, CEO of CJ America and president of content, global business for CJ ENM. “Through our extensive partnership with Warner Bros. Discovery, we will strive for the sustainable growth of K-culture, which has now become a lifestyle for many across the globe.”