The Walt Disney Company Appoints First-Ever Chief Brand Officer


Asad Ayaz has been named the first-ever chief brand officer of The Walt Disney Company, reporting directly to CEO Robert A. Iger.

An 18-year Disney veteran, Ayaz will be responsible for stewarding and elevating the Disney brand globally across the entire ecosystem of company touchpoints and consumer experiences. Ayaz will also continue as president of marketing for The Walt Disney Studios, overseeing all aspects of marketing and publicity for the Studios’ films and series as well as for Disney+ globally, reporting to Disney Entertainment Co-Chairman Alan Bergman.

Among other cross-company brand initiatives, Ayaz will oversee the Disney100 campaign as the company celebrates its 100th year. He recently led the development and creation of the Disney100 Special Look spot that debuted in this year’s Super Bowl, as well as the Studios’ new 100-year logo refresh now appearing on all Disney-branded films.

“Asad is an exceptional creative leader with a deep understanding of what Disney means to millions of people around the world,” Iger said. “His taking on this role is particularly noteworthy and consequential as we commemorate our historic 100th anniversary, and I am confident that his strategic, operational, and creative prowess, along with his profound passion for Disney, will make him an outstanding steward of our stories, characters, brands and franchises.”

“Throughout both my early life and my time at the company, I’ve marveled at the power of Disney’s storytelling, experiences, and simply the name itself to inspire people and resonate through generations,” said Ayaz. “I am immensely grateful to Bob for entrusting me with this opportunity, and I’m excited to work with the amazing teams around our company to highlight all the things that make Disney exceptional and ensure that we continue to create those meaningful connections with audiences for many more generations to come.”