Walmart, P&G Extend Family Movie Partnership

CINCINNATI: Procter & Gamble and Walmart are working on five more family movies for this year, after kicking off their Family Movie Night initiative one year ago.

Family Movie Night films sponsored by P&G and Walmart kicked off April 16, 2010, with Secrets of the Mountain. Other movies in the franchise include The Jensen Project, A Walk in My Shoes and most recently Change of Plans, which will be available on DVD at Walmart on April 26.

Family Movie Night has several broadcast partners. The fifth title under the pact, Truth Be Told, premieres this weekend on FOX. The next one, Field of Vision will air on NBC in June. NBC will air three more, in August, September and December.

"At Walmart, we’re committed to delivering more quality family entertainment options to parents across the country, and our Family Movie Night in partnership with P&G is an anchor to our broader program," said Stephen Quinn, Walmart U.S.’s chief marketing officer. "Most importantly, it’s something we know our customers want. It’s also important to the growth of our business, and is one more way we can deliver on our promise to help our customers live better."

"Since we began the Family Movie Night initiative a year ago, we have been inspired by the number of moms and families who’ve watched our movies and supported our brands," added Marc Pritchard, global marketing and brand building officer for P&G. "We know there is still a need for more family programming, and we are proud to continue our partnership with Walmart to bring even more families together through great entertainment this year and beyond."