VOOM HD Launches in Hong Kong

VOOM HD Launches in Hong Kong

HONG KONG/LONDON, March 21: Rainbow Media has reached a deal
to launch its VOOM HD channel in Hong Kong on PCCW’s Now Broadband TV platform,
allowing subscribers to view the content, subtitled in Chinese, both in
standard definition, beginning April 18, and in HD shortly thereafter.

The agreement marks the first launch of VOOM HD in Asia. The
channel offers viewers exclusive content that includes adventure travel,
fashion, luxury lifestyle, art, live concerts, action sports and video gaming.

“Everyday, HDTV transforms the entertainment experiences of
more and more viewers worldwide, and this audience is hungry for content,” said
Glenn Oakley, the SVP of global operations and business development for VOOM HD
Networks. “We are energized by the opportunity to team up with one of the
world’s most successful IPTV pioneers in satisfying that hunger and breaking
new ground with VOOM HD in Hong Kong.”

PCCW is one of the world’s
largest IPTV multichannel video operators, serving an installed customers base
of more than 700,000 in Hong Kong.

The deal was facilitated by Gregory Ang, the president of
Gang TV. He commented: “PCCW’s rollout recognizes HDTV as an emerging
technology in Hong Kong, and allows the greatest number of viewers to enjoy
VOOM while HDTV comes of age.”

The global VOOM HD channel has launched on Scandinavia's
Canal Digital, Sweden's Com Hem, Estonia's Elion and Latvia's IZZI, and is
expected to launch in Singapore later this year. It also airs as a branded
block in Korea.