Volkswagen Motorsport India Reteams with GoQuest

GoQuest Digital Studios (GQDS) has been retained by Volkswagen Motorsport India as its content partner for its annual racing championship, the Ameo Cup, for 2019.

For the second year in a row, GQDS will manage the entire end-to-end content creation, distribution and brand engagement activities for the Volkswagen Ameo Cup. Using a digital-savvy approach, GQDS will reach out to fans on digital and via sports television channels. Last year’s Ameo Cup championship was hosted across three cities in India over a period of five months, with over 20 racers in contention.

Darshan Bhatt, director of GQDS, said: “It is an exciting moment for us to have been retained by the iconic brand as its content partner. It speaks volumes on the success of the team at GoQuest Digital Studios. I look forward to our continuing partnership with Volkswagen Motorsport India and to working together towards the prime objective of bringing motorsports closer through engaging innovative concepts and creative content.”

Sirish Vissa, head of Volkswagen Motorsport India, added: “GoQuest Digital Studios has played a significant role in bringing forth quality end-to-end content solutions for motorsports in a country that has Cricket as a religion. We are delighted with the audience engagement that was initiated through the unique content and I am confident that this year, too, we will be able to effortlessly raise the championship’s popularity across newer target segments.”