Vitaminix

TV Kids Weekly, July
24, 2007

ORIGIN: Vitaminix is based on an original idea created by Vicky Prenafeta and Juan
Linares. Good parents worry about what their kids are eating more than ever
now, and that’s why a show like Vitaminix may hit the spot in so many ways. Using very contemporary design, the
Flash-animated series teaches kids about the importance of healthy eating.
Broadcasters enjoy having the health conscious property associated with their
own brand, and parents thank them for it.

DISTRIBUTOR: Icon Animation holds all rights worldwide.

CREATORS: Vicky Prenafeta and Juan Linares

TV SHOW: The property features 104 Flash-animated episodes,
each two minutes in length. They follow the adventures of Victor and Sophia, a
brother/sister duo who are very curious about learning their surroundings and
educating themselves. Each episode features one animal associated with a type
of food and uses this as the basis to convey the life-long benefits of healthy
eating.

EXECUTIVE PRODUCERS: Sergi Reitg and Vicky Prenafeta

COMMISSIONING/MAIN
BROADCASTER: The series was
pre-sold to Nickelodeon Channel in Spain and Latin America and the Disney
Channel in Italy.

TV SALES: U.S., France, Spain, Italy, Germany, Benelux,
Norway, Sweden, Finland, Denmark, Portugal, Turkey, Israel, Greece, Hungary,
Romania, South Korea, Taiwan, Singapore, Hong Kong, Latin America, Venezuela
and Panama.

PRODUCTS: More than a series, Vitaminix is a property that includes online games (free for
promotional use on the broadcaster’s website) and a dedicated website available
for localization (www.vitaminix.tv). A book collection of ten titles
complements the kids’ experience of the property with new and extended stories.
Vitaminix also has a DVD pack,
already sold in major territories such as Germany, France, Spain, Portugal,
Italy, Benelux, Latin America and Korea.

STRATEGY FOR ROLLOUT: “Vitaminix has a truly universal message and a proven track record with renowned
broadcasters around the world,” says Christophe Goldberger, the head of
distribution and marketing at Icon. “It contributes to raise awareness about
the importance of healthy eating with kids, and provides a positive branding
for the broadcaster. Following a dynamic and colorful animation, younger kids
develop basic vocabulary skills, and as they get older, they understand the
importance of healthy eating.”