Virgin Media to Present French Open in 3D

LONDON: Virgin Media is on board to showcase Eurosport’s live and exclusive programming from the French Open tournament in 3D.

Virgin Media’s pay-TV customers can enjoy all the action at Roland Garros in 3D in their living rooms. The coverage kicks off on May 22, running through the final on June 5. Live action from the tournament will also be available on Eurosport HD, British Eurosport and British Eurosport 2.

Cindy Rose, the executive director of digital entertainment at Virgin Media, said: “We’re delighted to be adding one of the year’s most prestigious sporting events to our calendar and giving our customers more of those ‘wow’ moments in breath-taking 3D. With Sky Sports, Eurosport and ESPN all available in HD and SD and a great choice of sport on demand, Virgin Media is the perfect choice for sports fans everywhere.”
 
Jean Thierry Augustin, Eurosport’s managing director of distribution, rights acquisition and development, added: “This agreement with Virgin Media will enable U.K. sports fans to experience Grand Slam tennis as never before. The iconic clay courts of Roland Garros are the perfect stage to demonstrate the progress being made in 3D sports broadcasting. It will be the first time an entire Grand Slam event has been accessible in 3D to viewers at home from the opening day to the final and it reinforces Eurosport’s commitment to innovation and new technology.”