Video Interview: FME’s David Ellender

NEW YORK: David Ellender, the global CEO of FremantleMedia Enterprises, discusses the company’s expansion into U.S. scripted drama and kids’ content in this video interview, and highlights the strengths of its entertainment and factual slates.

It has been more than two years now since FremantleMedia Enterprises (FME) began the push to build up its drama slate as well as its kids’ and family entertainment offerings. The company has succeeded on both fronts. The dramas Wedding Band and Hit and Miss have been generating quite a bit of buzz for FME, as have kids’ shows such as Monsuno and Max Steel. David Ellender, FME’s global CEO, discusses both of those key areas in this video interview.

Ellender also talks with World Screen about the continued success for FME in the entertainment space and the relationships the company has formed in the lifestyle arena with personalities such as Jamie Oliver. Ellender says that FME is focused on continuing to grow its global footprint geographically, targeting such territories as Latin America, Russia, China and India, across all business lines. The company is also keeping its eye on technology and ways to offer viewers new digital experiences to complement the on-air shows.