Video Interview: ALL3MEDIA International’s Louise Pedersen

NEW YORK/LONDON: Louise Pedersen, managing director of ALL3MEDIA International, discusses the strengths of the company’s slate and its ties with British independent producers in this video interview.

One of the U.K.’s leading independents, ALL3MEDIA International has established a reputation as a reliable supplier of quality programming across the drama, factual and entertainment format genres to broadcasters worldwide. Last year awarded the Queen’s Award for Enterprise in recognition of the growth of its sales operation, the company has also developed strong ties with the British independent production community, as Pedersen explains. From providing distribution advances to expert advice on what works—and what doesn’t—on the global market, ALL3MEDIA International has established a roster of relationships with U.K. production companies in order to continue adding to its catalogue of some 2,200 hours.