Video Interview: Adriana Cisneros

NEW YORK: In this exclusive video interview, Adriana Cisneros de Griffin, the vice chairman and director of strategy at the Cisneros Group of Companies (CGC), talks about CGC’s plans for the U.S. Hispanic market and adapting novelas and other content to today’s multiplatform world.

The Cisneros Group of Companies (CGC) is one of the largest privately held media, entertainment, telecommunications and consumer products organizations in the world. Among its holdings is Venevisión, the premiere television network in Venezuela and one of the top producers of Spanish-language programming of the world, in particular the classic romantic telenovela. Venevisión is also a main supplier of programming to Univision, the leading Spanish-language network in the U.S.

CGC was founded in 1929 by Diego Cisneros. His two sons Ricardo and Gustavo joined the family business and in 1970 Gustavo became chairman and CEO. Today he is chairman of the board. And now the third generation of the Cisneros family is taking the reins of the company. Adriana Cisneros de Griffin, the vice chairman and director of strategy, is poised to become CEO of the Cisneros Group.