Video Excerpt: Disney/ABC’s Anne Sweeney

October 31, 2011 World Screen

NEW YORK: A video of the Q&A session featuring Anne Sweeney, the co-chairman of Disney Media Networks and president of the Disney/ABC Television Group, and World Screen’s Anna Carugati that took place at MIPCOM following Sweeney’s keynote speech is now available.

 

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Sweeney, who was the MIPCOM 2011 Personality of the Year, talked about Disney’s decisions to make select content available on new platforms and devices, while also giving tips for what linear channels can do to remain relevant to viewers. The discussion also touched on the success of ABC Family in identifying millennials as a group that was being underserved and targeting them with a distinctive destination and programming. The focus then shifted to the rollout of Disney Junior, which launched in a number of international territories ahead of its U.S. debut. Sweeney wrapped the Q&A session by proclaiming that she’s bullish and optimistic about what’s to come in the future of the industry.
 
Wish you had been at MIPCOM 2011? Had a successful market in Cannes but couldn’t get to every session? Reed MIDEM is providing a wealth of video excerpts from top panels and sessions through its MIP Markets YouTube channel.
 
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