Viasat Launches HD Offering

STOCKHOLM, January 15: Modern Times Group’s Viasat
Broadcasting has launched its high-definition television offering on its Nordic
satellite pay-TV platform, featuring, among others, two Viasat-branded
channels, TV1000 HD and Viasat Sport HD.

The initial lineup of Viasat’s HDTV channels consists of
TV1000 HD and National Geographic Channel HD in Sweden, Norway, Denmark and
Finland and Viasat Sport HD in Sweden, Norway and Finland. Viasat’s Danish
subscribers will have access to TV2 Sport HD. The HDTV service will be offered
to subscribers for SEK/NOK/DKK 99 per month. Subscribers will have to upgrade
to an HD-compliant set-top box.

Hans-Holger Albrecht, the president and CEO of MTG,
commented: “High-definition television provides a significantly improved
viewing experience, with crystal clear picture quality and vibrant colors. Our
initial HD channel offering incorporates a mix of high-profile premium sports,
movies and documentary channels, and reflects the investments we have been
making in our pay-TV platform over the past year in order to bring our
subscribers the best and highest quality TV entertainment.”

—By Mansha Daswani