Univision Holds On to Copa America

NEW YORK: Univision is once again serving as the exclusive U.S. home for the Copa America tournament, delivering coverage of the 26-day event across its broadcast and cable TV, interactive and on-demand platforms.

Copa America 2011, the premier international soccer tournament for the teams of South America, will take place from July 1 to 24 in the host country Argentina. Univision retained the exclusive Spanish-language rights for the event from Traffic Sports U.S.A.

“Univision is the leading provider of soccer programming in the United States and with the acquisition of Copa America 2011 we are thrilled to reaffirm our position,” said Cesar Conde, the president, Univision Networks. “We are committed to offering the best soccer content to our loyal audiences across our television, interactive and on-demand platforms.”

“With the 2011 edition of Copa America Argentina on the horizon, we are thrilled that Univision will once again be covering the action alongside Traffic Sports," added Enrique Sanz de Santamaria, the VP of Traffic Sports U.S.A. "This is the most important sporting event of 2011 and will take place from July 1-24th. Even more exciting, this edition will feature more capabilities in expanding the coverage of the tournament with the new digital media, including mobile, internet and on-demand capabilities, and for the first time ever all the games will be broadcast in HD. Univision paired with the 2011 Copa America makes the possibilities endless to have one of the most successful soccer tournaments in recent South American history.”