Univision Expands Mobile Reach

NEW YORK/EMERYVILLE: Univision Interactive Media has struck up a partnership with MobiTV to bring video content, including telenovela clips and sports and entertainment shows, to mobile users.

A host of Univision content is now available to millions of MobiTV subscribers via mobile TV and video applications powered by the MobiTV platform. These applications are available on hundreds of mobile devices across major U.S. carriers such as AT&T, Verizon Wireless, Sprint and T-Mobile. This includes clips of popular news and entertainment broadcasts, including Noticiero Univision, Primer Impacto, Despierta América; entertainment shows such as Escándalo TV and El Gordo y la Flaca; and signature shows and special events. Also available are drama series and telenovelas such as Asi es la Vida, as well as soccer highlights, daily horoscopes and more.

"This partnership extends our leading Spanish-language content to even more of the Hispanic mobile audience," said Kevin Conroy, the president of Univision Interactive Media. "Moreover, offering our content via MobiTV’s proven technology platform aligns with our ongoing goal to provide users with great viewing experiences no matter what device they connect from."

"As the 2010 census shows, there are now more than 50 million Hispanics in the U.S., making the Hispanic market an incredibly important component in the ongoing adoption of mobile television. We are excited to partner with Univision Interactive Media to deliver dynamic content to this audience," added Charlie Nooney, the CEO of MobiTV. "With our award-winning technology platform, viewers of Univision’s content can expect a seamless experience with the excellence our customers have come to expect from MobiTV."