Universal Pictures, ITI Neovision Launch PictureBox in Poland

UNIVERSAL CITY/WARSAW, May 16: Universal Pictures has
reached a deal to launch its subscription-video-on-demand service PictureBox on
ITI Neovision’s “n” platform in Poland this September.

Poland is the second country to launch PictureBox, following
the U.K.’s worldwide premiere of the service in December 2006 on TOP UP TV’s
Anytime service. Subscribers to the PictureBox service in Poland will pay a
monthly fee to view feature films that will be delivered and stored in the PVR
built into the “n” decoder. At launch, the service will initially offer 16
feature films, many of which will be available prior to airing on free-TV
channels in Poland. Highlights of films that will be featured on PictureBox
include The Bourne Supremacy; Bridget
Jones: The Edge of Reason; The
Interpreter; Ray; Along Came Polly; King Kong and Van Helsing, among
others. Films will be refreshed often with new titles being uploaded weekly.

“We are proud to be the second country in the world to
launch PictureBox,” said Maciej Sojka, the chairman of the “n” television
platform. “It will grant easy access to a huge number of films spanning all genres
for Polish viewers, always making new titles available at any given time. The
service will also help our clients embrace the advanced technology of the “n”
decoder, allowing viewers to watch the best movies from Hollywood without ever
leaving the comfort of their own home.”

“This deal underscores the tremendous growth occurring in
the Eastern European television market, and we’re excited to be launching
PictureBox on the ‘n’ service for Polish viewers,” said Belinda Menendez, the
president of NBC Universal International Television Distribution.