UKTV’s Really Scores Freeview Slot

LONDON: The lifestyle channel Really is to join Freeview starting in August, marking UKTV’s third channel to join the free-to-air lineup, alongside Yesterday and Dave.

Really will replace Dave Ja Vu in the Freeview lineup. Really focuses on telling people’s real-life stories. The channel features Tool Academy, Celebrity Rehab with Dr. Drew, as well as a daily strand of "shock docs" such as Pregnant Man and Baby Beauty Queens, alongside Bizarre ER and Snog, Marry, Avoid.

Darren Childs, UKTV’s CEO, said, “UKTV has an ambitious growth strategy for 2011 and beyond and investment in our lifestyle channels is integral to our success. We’ve already got the two leading channels in the genre—Home and Good Food. By securing a free-to-air slot for Really and investing considerably in its content, we are confident UKTV will continue to dominate the genre.”

Clare Laycock, UKTV’s interim director of lifestyle and channel head of Really and Home, added, “We’ve secured a highly visible EPG position right next to Dave and that, together with Really’s compelling visual identity and schedule packed full of guilty TV pleasures will ensure it stands out from the crowd. There is so much untapped potential with this channel and with a more prominent shop window to show off our wares, we’ll be looking to maximize Really’s potential.”