Zinc Media Group Unveils Distribution Arm

Zinc Media Group is launching a distribution division as it looks to maximize the value of the production output from its 11 labels.

Zinc Distribution will be led by Steve Warr, executive director of Raw Cut—acquired by Zinc last year—and draw on the experience of Paul Hanrahan, distribution and commercial consultant. Alex Colebeck moves from Raw Cut Distribution to become head of international sales. Ziella Bryars is the group distribution manager at Zinc Distribution.

The move follows the success of the Raw Cut in-house distribution arm, which has fared well with titles such as Police Interceptors.

Warr, executive director of Zinc Distribution, noted: “Zinc Distribution is primed to maximize the potential of the group’s incredible and ever-growing content portfolio. Through our longstanding partnerships and relationships, this is an exciting opportunity to expand our reach, unlock fresh revenue streams, and deliver impactful, high-quality content to global audiences. Our focus is on driving the Group’s growth and broadening our international presence”.

Hanrahan added: “The launch of Zinc Distribution marks the culmination of years of investment in content creation and distribution, enabling us to harness the power of our extensive back catalog. We’re all excited to be able to control more of our IP going forward and manage global sales of our content. In addition, by capitalizing on our rich library of IP, we’re well-positioned to lead in the ever-evolving digital distribution landscape and drive sustainable long-term growth.”

Colebeck added: “It’s fantastic to be able to welcome further factual programming to an already healthy catalog of content. With these additional content pipelines in place it means we should see sturdy year-on-year growth. I’m excited to be part of this big step forward.”