Voot Studio, Voot’s brand solutions arm, has teamed with German broadcaster Deutsche Welle for Choices—Dare to Dream.
The seven-episode series sees Sakshi Malik, Prashasti Singh and Ashley Lobo challenge young Indians to live their fantasy lives for a few days. It is available to stream exclusively on Voot now.
Chanpreet Arora, head of AVOD (Voot) at Viacom18 Digital Ventures, said, “At Voot, it is our constant endeavor to provide our users with content that is diverse in nature while at the same time relevant, along with a universal appeal. Our partnership with Deutsche Welle last year successfully struck a chord with our viewers, thereby helping us to widen our content library and meet the growing content demands. Unique in its concept, Choices successfully captures the increasing aspirations of the millions of ambitious and enterprising Indians who are given an opportunity to live their dreams, away from the notions of age or gender, making it extremely relatable and intriguing for our viewers. We are happy to associate with them and look forward to exploring and deepening this existing relationship once again.”
Daniel Schulz, distribution manager for Deutsche Welle in Asia, commented, “It has always been our intent to make our content widely accessible, and our partnership with Voot last year provided us with this excellent opportunity. We are once again excited to collaborate with them and reach out to India’s diverse audience with our fresh, relevant, engaging and universally appealing content. With shows like Choices, we aim to bring forth stories that deserve to be narrated and manage to strike a chord with viewers on Voot.”
Jaya Oberoi, distribution representative for India, Sri Lanka, Afghanistan and Bangladesh for Deutsche Welle, added, “India has always been a key market offering tremendous opportunities to narrate stories that deserve universal attention. Through Choices, we at DW aim to showcase content that encourages and inspires viewers to acknowledge and appreciate the tough life of India’s young role models who have excelled in their fields and carved their own path. We are thrilled to launch Choices on Voot and look forward to reach out to our target audience through a long-term fruitful association.”