The Story Lab & Renowned Films Collab on You Are Not a Loan


The Story Lab has entered into a partnership with Renowned Films that includes joining forces for the brand-new factual-entertainment show You Are Not a Loan.

Through the strategic partnership, The Story Lab and the London- and Los Angeles-based Renowned Films will co-create factual-entertainment content for global audiences across platforms and brands. Together, the companies will develop projects over the next two years, with a focus on returnable entertainment and factual series that complement The Story Lab’s growing content slate, global footprint and client base.

You Are Not a Loan, the first project to be announced from the partnership, is a social-experiment series that sees a town’s collective debt pooled for the greater good. Filmed over the course of a year, the series follows along as 30 people from a single postcode band together to tackle their debt. Co-created and developed together, You Are Not a Loan will be produced initially by Renowned Films for the U.K. and key international markets, and The Story Lab will handle the global rights for the format and brand partnerships.

Fotini Paraskakis, executive VP of The Story Lab global, said: “We are delighted to partner with Renowned Films. They have a strong reputation in creating disruptive and thought-provoking entertainment content with a fresh perspective, fitting perfectly with The Story Lab’s own ambitions. We truly believe this creative collaboration will be key to producing the next wave of innovative global content.”

Max Welch, CEO of Renowned Films, added: “Working with The Story Lab gives Renowned the keys to develop even bigger, broader, bolder mega formats for the international market. As we grow rapidly in the U.K. and U.S., we’re thrilled to be able to invest heavily in exciting new concepts with The Story Lab to build a truly international business serving youth audiences across Europe, Asia and beyond with cut-through, engaging entertainment and content that Renowned is known for, and with our unique tone of voice and DNA.”