The Natural Studios Pacts with Coyote Peterson


Bear Grylls’ The Natural Studios, a joint venture with Banijay, has formalized a partnership with the YouTube star Coyote Peterson.

Through the deal, the wildlife documenter will collaborate with Grylls and The Natural Studios’ co-CEO, Delbert Shoopman, in creating new IP for audiences worldwide.

Referred to as “The King of Sting,” Peterson’s YouTube channel, Brave Wilderness, now boasts nearly 20 million subscribers. Peterson is also the face of Animal Planet’s Coyote Peterson: Brave the Wild.

Peterson and Grylls will kick off their collaboration by putting a focus on conservation. The Brave Wilderness YouTube channel just released an episode titled “The Game of Horns,” which is focused on the plight of Africa’s rhinoceros species.

Grylls commented: “The Natural Studios was born from a passion for adventure, and many of our strategic partnerships have been concentrated in this space. Coyote is a raw talent who has captured a global market, and he lives and breathes our sense of adventure exploration. Millions around the world have been inspired by his YouTube endeavors and his love of wildlife. Together with Del and the team, I can’t wait to see how we can bring his passion and spirit to our clients in both the U.S. and beyond.”

Peterson commented: “Over the past decade, my team and I have worked tirelessly to be this generation’s voice for the animals of our planet. On every step of the journey, I’ve followed and have been inspired by the career that Bear has built, always dreaming that one day I would have the chance to venture alongside him. They say that with hard work, dreams come true; for me, this is that moment, the opportunity of a lifetime. No one knows mud, blood, sweat and tears better than Bear, and by teaming up with The Natural Studios, we will have an unprecedented positive influence on the adventure and wildlife space for generations to come.”