The Jamie Oliver Channel Launches on Freevee


Fremantle has inked a raft of deals for The Great Cookbook Challenge with Jamie Oliver, as a dedicated FAST channel featuring titles fronted by the celebrity chef launches on Amazon’s Freevee.

A free ad-supported video streaming service, Amazon’s Freevee will give viewers in the U.S. access to a catalog of shows that includes American Road Trip, 30 Minute Meals and Jamie’s Kitchen through The Jamie Oliver Channel. The channel will continue to roll out on other services in the coming months.

The Great Cookbook Challenge with Jamie Oliver, which sees the best undiscovered British cooks compete against each other to win a life-changing prize and publish their own cookbook, launched in the U.K. on Channel 4 in January. Fremantle has recently inked deals for the series with CTV Life Channel (Canada), Disney (Eastern Europe, Netherlands, MENA, Turkey) FOX Life (Greece, Malta, Cyprus), RTL Living (Germany) AMC Networks International Central & Northern Europe (Hungary, Czech Republic, Slovakia, Romania, Moldova), Ananey (Israel) and TV3 Lithuania (Lithuania).

The Great Cookbook Challenge with Jamie Oliver is produced by Jamie Oliver Productions and Plum Pictures for Channel 4. Fremantle is also selling the format.

Jens Richter, CEO of Fremantle International, said: “We are thrilled to be announcing, alongside Jamie, these latest deals with our international partners— as well as a stand-alone FAST channel that will feature a wealth of Jamie’s most-loved shows. The launch of The Jamie Oliver Channel provides an excellent opportunity to reach new audiences around the world. We are looking forward to collaborating with other partners to roll out the FAST channel in the coming months.”

Zoe Collins, managing director at the Jamie Oliver Group, comments: “Being able to share Jamie’s much-loved shows with new audiences across the world has always been a thrill, and the launch of the FAST channel in the U.S. is a really exciting milestone. The amazing international appetite we have seen for Jamie’s first venture into the cooking competition format, The Great Cookbook Challenge, also shows that audiences around the world are hungry for the sorts of food inspiration and creative formats which we continue to explore.”