The Content Group & Ben Salter Team for 72 Steps Media

Veteran producer Ben Salter has partnered with Steve Michaels, Asylum Entertainment Group’s founder and CEO, to launch the production company 72 Steps Media in a joint venture with The Content Group.

Through the pact, Salter will work alongside Michaels as well as Jodi Flynn, president of The Content Group. Salter, who has over two decades of TV experience at Bunim Murray Productions, helped create and launch Road Rules, The Simple Life, Making the Band, Love Cruise: The Maiden Voyage, The Rebel Billionaire: Branson’s Quest for the Best and Ball in the Family, among others. Throughout his career, he has produced for such networks and platforms as MTV, FOX, E! and Facebook Watch.

Flynn said: “Ben is well known for his successful track record for creating genre-defining long-running series. Respected by both his peers and buyers for his passion for storytelling and creative vision, he’s an incredible addition to our collective.”

Salter added: “After meeting Steve and Jodi, it was clear The Content Group is the perfect environment for creating and collaboration—their infrastructure and open partnership truly provides an invaluable resource for content creation. It’s an incredible opportunity to be a part of this unique collective as we build the 72 Steps brand.”