HBO Max has given the go-ahead to The Hype, a competition series set in the colliding worlds of streetwear.
Produced by Scout Productions, The Hype will be hosted by Speedy Morman and feature co-signers such as Grammy-nominated recording artist and designer Offset; creative director and founder of Bephies Beauty Supply, Beth Birkett; and Emmy-nominated costume designer and renowned stylist Marni Senofonte. The panel of judges will critique the competing streetwear’s unique DNA, combining fashion, music, art and lifestyle.
“We see the ubiquitous influence of streetwear culture all around us—from high fashion and popular culture to a form of individual self-expression and identity,” said Sarah Aubrey, head of original content at HBO Max. “We are excited to embark on this journey to find the next great streetwear designer with our partners at Scout, Jay Brown and Ty Ty Smith.”
Rob Eric, executive producer and Scout’s CCO, said: “We understand the importance of providing a platform to allow others to tell their stories. We are thrilled to have another opportunity to partner with HBO Max and showcase this unique part of the fashion world via The Hype. Along with Ty Ty and Jay, we’ll step beyond traditional fashion trends and bring viewers into the nuanced world of style and self-expression that is also a full-time business.”
Offset added, “I feel like the show Hype was created with creatives like myself in mind. I’m happy to not only be a co-signer for the show but a producer. We are giving opportunities to the culture.”