Scooter Braun & JD Roth Launch Unscripted Content Studio


Scooter Braun, founder of SB Projects, and JD Roth, co-founder and former CEO of 3 Ball Entertainment, have formed a new unscripted content studio, GoodStory Entertainment.

GoodStory will develop and produce character-driven stories in the unscripted, live event and feature documentary spaces. To accelerate growth, GoodStory, backed by Braun’s Ithaca fund, will pursue strategic acquisitions to integrate other unscripted production companies.

Roth is the producing powerhouse behind such unscripted franchises as The Biggest Loser, Beauty and the Geek, Extreme Weight Loss and Bar Rescue. Roth will be handling business development, acquisitions and CEO duties for GoodStory. He will be reuniting with Adam Greener, former COO of 3 Ball Entertainment and president of Maverick Television, who joins GoodStory as co-CEO, handling development, sales and execution. Greener is known for the creation of Chrisley Knows Best. Braun has tapped his longtime COO Scott Manson, who architected the deal, to run point with him from the SB Projects side.

“JD is a winner and the perfect partner to build with in the unscripted space; his track record is undeniable,” said Braun. “We look forward to making great content and investing in other talented production companies that share our values.”

“I’ve always admired Scooter’s work professionally and have been lucky to get to know him as a friend and family man,” said Roth. “We are equally determined to use GoodStory as a vehicle to tell compelling stories and take the unscripted space to another level. No one knows talent better than Scooter and I know our combined experiences will only yield massive results.”