S4C Signs New Ambassador, Commissions Three Series

Welsh-language broadcaster S4C has signed TV and radio presenter Jason Mohammad as an ambassador and has commissioned three prime-time projects with him.

Among the new titles is Jason and Max on the Way to Qatar (Jason A Max Ar Y Ffordd I Qatar), a one-hour special that will see Mohammad and his son Max take a trip to join The Red Wall and cheer on the Welsh team at the World Cup in Qatar.

As well as supporting the national team, Mohammad, a practicing Muslim, will explore the cultural heritage of Qatar and visit some of the most iconic locations with his son. Copa90 Studios, a specialist sports entertainment production studio launched in 2022, is producing the special.

S4C has also commissioned Champions (Pen/Campwyr), a sports quiz show in which three players answer questions to win themselves an advantage in a series of virtual games against three Welsh sporting legends. Hosted by Mohammad, the show uses immersive digital gameplay. Welsh athletes participating are footballer Natasha Harding, rugby legend James Hook and adventurer/ultra marathon athlete Huw Jack Brassington. It is being produced by Nimble Productions, with Dylan Wyn Davies, Nimble’s creative director, executive producing. Elen Rhys, S4C’s head of entertainment and factual entertainment will executive produce the series on behalf of the channel. Rhys Padarn is series producing and directing.

The three-part docuseries Stadiums of the World with Jason Mohammad has also been ordered. The series takes the viewer from China to Mexico, Ireland to Croatia and Japan to Norway to look at the greatest sporting arenas around the globe. Episode one sees Mohammad visit Ninian Park, the site of the old Cardiff City FC Stadium, where, as a boy in 1984, he was a mascot in a game. In episode two, Mohammad reflects on six stadiums worldwide. The final episode begins with Mohammad visiting the stadium for Wrexham FC before heading to Mexico City to the Azteca Stadium, the only stadium that has hosted two World Cup finals.

Stadiums of the World with Jason Mohammad is an international co-production co-funded by S4C, TG4 of Ireland, LIC of China and JTV of Korea, with Cwmni Da producing the international and Welsh-language versions. Llion Iwan is executive producing, with Euros Wyn Producing for Cwmni Da. Series producer is Huw Maredudd.

Mohammed said: “S4C has always played a huge part in my broadcasting life. I share their deep passion for our language and culture, and I look forward to sharing that with viewers and fans from all over the world by being their new ambassador. I’m excited that they have given me three great sporting projects and can’t wait to be sharing some of these experiences with my son on a trip of a lifetime. I’ve covered two World Cups in the past—but this is going to be the best—as it’s a very personal trip to the Middle East to watch football and sample the sights and sounds of Qatar.”

Llinos Griffin-Williams, S4C’s chief content officer, said: “We’re delighted to have Jason on board as our latest signing for S4C. His passion and energy reflect the values and ambitions of the channel. Jason is a familiar face to millions of TV viewers, and his distinctive Cardiff accent is recognizable across the many radio shows he fronts. As one of the leading lights in sports broadcasting, his presence will bring a wealth of experience and expertise to our lineup. He will initially lead on three productions, all related in some way to sport, and we look forward to collaborating further in the years to come.”