Red Arrow International to Rep The Story of Toys

Pernel Media has tapped Red Arrow International to serve as the worldwide distributor of the new factual series The Story of Toys (working title).

The Story of Toys is a six-part series that looks at iconic toys and reveals how they relate to the history and culture of a nation, including France, Japan and the U.S. Each episode is dedicated to one specific toy group, from high-tech toys such as drones or video games, to costumes, monsters and miniatures. The series was originally produced for France 4. Red Arrow International is bringing the show to MIPCOM.

“We’re extremely happy that we are working for the first time with Red Arrow as a distributor of our content,” said Samuel Kissous, president of Pernel Media and executive producer on the series. “The Story of Toys is a great example of the way Pernel Media takes a universal topic and turns it into a factual formatted series with global commercial appeal. It’s aimed at a co-viewing family audience, appealing to kids around the world for the fun aspect as well as parents who will love the nostalgia of toys from their childhood.”