ProSiebenSat.1 & Scripps Networks Interactive in Multiyear Pact


UNTERFÖHRING: ProSiebenSat.1 TV Deutschland and Scripps Networks Interactive have entered into an extensive, multiyear license agreement.

The strategic partnership will kick off in spring 2017 with branded blocks of Scripps Networks’ popular brands HGTV, DIY Network, Food Network and Travel Channel on ProSiebenSat.1 TV Deutschland channels. The volume deal will see more than 1,200 hours of lifestyle and factual-entertainment programming premiere on German television. In addition to broadcasting rights, the relationship includes online rights.

Katja Hofem, member of the management board of ProSiebenSat.1 TV Deutschland and the executive responsible for new channel development, said: “Our exclusive partnership with one of the leading developers of lifestyle content is unique in the German TV market. Scripps Networks’ programming, centering on food, home and gardening, DIY and travel, is the perfect fit for our audiences, and will offer attractive new marketing environments for our advertising clients and our own commerce business.”

“The collaboration with ProSiebenSat.1 TV Deutschland significantly expands our growing international footprint in one of Europe’s most dynamic territories,” said Jim Samples, the president of international at Scripps Networks Interactive. “The deal will bring our flagship lifestyle brands to a previously untapped audience.”