Plimsoll Productions Takes Stake in Distributor Magnify Media

LOS ANGELES: Factual entertainment and wildlife producer Plimsoll Productions has acquired a minority stake in specialist distributor Magnify Media, a partnership that grants Magnify the sole rights to distribute Plimsoll’s catalogue.

The move sees Andrea Jackson, Magnify’s managing director and a former executive at DRG, join Plimsoll’s creative board and senior management team. She will work alongside Andrew Jackson, Plimsoll’s executive VP of international production. Magnify will continue to distribute third-party programming, in addition to the Plimsoll slate, with new third-party content acquisitions to be announced shortly.

“This is a exciting acquisition for Plimsoll, instantly growing our distribution business with the addition of a first-class distribution executive at the top of her game,” said Christine Owen, the managing director of Plimsoll.

“Andrea’s extensive format experience will supercharge our business as we continue to launch series, such as the hugely successful Life at the Extreme with Davina MacCall,” said Andrew Jackson. “We’ve already had considerable success distributing our own programs and this partnership helps maintain our record growth, immediately boosting our ability to get our shows to market.”

“I think Plimsoll is one of the most editorially strong and commercially interesting production businesses in the market and I am delighted to be in partnership with them,” said Andrea Jackson. “They have an exceptionally valuable catalogue of shows and pipeline of production—I will be ensuring best possible international exploitation of these rights.”