Paramount Network, Viacom Velocity Team with Indigenous Media

The upcoming Paramount Network (currently branded as Spike) and Viacom Velocity have partnered with Indigenous Media to develop, produce and socially distribute native episodes of 60 Second Docs.

Indigenous Media’s short-documentary franchise will showcase an untold story or element relating to Paramount Network’s slate of new scripted or unscripted originals. The short-form docs are intended to enhance the viewer experience and provide opportunities for advertiser integration. Among the first projects will be Waco and American Woman, both featuring star-studded casts. The series is available across social media platforms, including Facebook, Instagram, Snapchat, Twitter and YouTube. The collaboration follows the successful premiere of a special episode of 60 Second Docs promoting Spike’s six-part documentary series TIME: The Kalief Browder Story.

“This deal continues Velocity’s ongoing commitment to develop partnerships with the most relevant, socially native content creators to work side-by-side with our own creative teams to build original branded content formats,” said Thomas De Napoli, the senior director of content and platform strategy at Viacom Velocity. “Not only does the 60 Second Docs format allow us to create branded content for advertisers, but it also enables us to promote our own networks and strategically distribute this content across social media.”

“We are constantly looking for opportunities to expand the reach of the 60 Second Docs brand and format and believe that by working with Viacom Velocity, we can demonstrate the power of original premium short-form content as a vehicle for brand and series promotion,” said Jake Avnet, the COO of Indigenous Media. “There is clearly a thirst for bite-sized content, and we believe the Paramount Network properties lend themselves to the creation of authentic, provocative viral video for the connected generation.”