TVREAL
Noah Media Group has put in place a new branded entertainment division to be led by Sarah O’Kane.
O’Kane has been appointed to the newly created position of executive producer and creative director for branded entertainment at the company. She will work directly with Noah’s development and creative teams to deliver a slate of original content and film opportunities for brands.
O’Kane previously worked for Channel 4 for eight years before moving to indie publisher TCO London, where she headed up the creative and content arm. She has worked with major brands such as Google, adidas, Logitech, Oatly, Hoka, GORE-TEX, O2 and ITV.
The new unit will focus on producing “world-class content” for brands. The company has ambitions to further its reputation in the branded entertainment space as it looks to leverage its heritage in documentary storytelling to build new narratives and relationships with brands.
O’Kane said: “I am delighted to be joining Noah Media Group at such an exciting time of growth and transformation in the brand and TV landscape. To me, Noah are master storytellers; their back catalog of beautifully crafted films offers audiences unique access to extraordinary people and stories. The opportunity to now bring brands into this space to co-create and develop these ideas with us is very exciting. We have an award-winning production team, a strong development slate and access to a global network of creative talent that we believe will have incredible synergies with world brands.”
CEO of Noah Media Group, John McKenna, said: “Our aim at Noah has always been to tell the very best stories we can, in the best possible way. Alongside our documentary films, we have worked with global companies since we formed to deliver award-winning content. As the branded entertainment space continues to grow and evolve, we are excited for Sarah to further this strand of the business and work closely with our creative team to open up new opportunities and partnerships in the branded space.”
