New Investors for Parade


LONDON: Station12, S4C Digital Media and their joint venture, Media Rocket, have invested in Parade, a distribution venture set up by former Shine International exec Matthew Ashcroft.

Following this investment, Media Rocket, S4C Digital Media and Station 12 hold a combined minority stake of 30 percent in the company. Parade was launched in August 2015, specialized in developing, producing and distributing factual entertainment and formats.

Station 12’s managing partner, Patrick Bradley, said, “Matt has a strong vision of what he wants to achieve and has built a strong team and platform. Parade already has a great slate of programming and its positioning in London and Singapore places it in an excellent position to leverage the fast growing content markets of Asia and China.”

S4C’s corporate and commercial director, Elin Morris, said, “We are impressed with what Matt has already achieved in such a short space of time and look forward to a partnership which will help grow the company and penetrate new markets.”

Ashcroft commented, “We are hugely excited to be working with the team at Station 12 and S4C who are terrific operational partners with an unrivaled network through which to develop our business and most importantly grow our original and third-party programming slate.”