NBCU’s Reality SVOD Service hayu Launches in Canada

NBCUniversal International’s reality-focused SVOD service hayu is set to roll out in Canada this year.

The strategic territory expansion for the all-reality service will bring hayu to eight countries. The service has been available in the U.K., Ireland and Australia since March 2016 and in Norway, Sweden, Finland and Denmark since November 2017.

hayu features top reality content, the majority of which debuts on the service the same day as it premieres in the U.S. Series offered on hayu include Keeping Up with the Kardashians and its spin-offs, along with The Real Housewives and Million Dollar Listing franchises, among others. The service will be available direct-to-consumer via hayu’s website on a range of devices.

“Given that reality content is hugely popular in Canada, we are pleased to be readying hayu—an SVOD product with a proven track record—specifically curating the service for Canadian fans of the genre,” commented Hendrik McDermott, the senior VP of branded on-demand at NBCUniversal. “We look forward to introducing hayu to a whole new community and to establishing the kinds of innovative partnerships we’ve set up in other markets.”