MY Digital Scores Commissions from Travel Channel & More

NEW YORK: MY Entertainment's MY Digital division has secured deals with Travel Channel Originals, ulive and NBC Sports Digital for its online content.

MY Digital is currently in production on a new series titled Ten Best Places with… for Scripps Networks Interactive’s Travel Channel Originals. The ten-part series about the most-Googled destinations and travel topics will run on Travelchannel.com. The digital division of MY Entertainment is also working on a second season of Trip Smart for ulive, a digital-only destination for lifestyle content launched by Scripps in 2013. The series is hosted by U.S. travel journalist Peter Greenberg, who shares tips on how to travel better, cheaper and hassle-free.

In addition, MY Digital has produced NBC Sports Digital’s first original series, the 6×10-minute Sherman’s Warriors, which follows former Green Bay Packers head coach Mike Sherman as he takes on the challenge of coaching a high school football team in Cape Cod. The series is part of the new NBC Sports Digital Shorts initiative, which launched this month. The show is available on NBCSports.com and other NBC Sports Digital platforms for desktops, tablets, mobile devices and connected TVs.

Michael Yudin, the president of MY Entertainment, stated: “MY Entertainment has established itself as one of Travel Channel’s most reliable producers when it comes to delivering content that engages, entertains and keeps viewers coming back for more. In view of this long and fruitful TV cooperation, we are delighted to be expanding our relationship with Scripps Networks Interactive into the digital multi-platform space. Together with the NBC commission, this is a great start to our push into digital and a further indication that the creative lines between online and broadcast content have blurred into invisibility."