MIPTV Spotlight: Scripps Networks Interactive


CANNES: A focus for Scripps Networks Interactive as of late is the global rollout of HGTV.

“We entered new markets in Asia, New Zealand, Australia, the Middle East and North Africa and, most recently, launched in Poland, our biggest launch to date and our very first in Europe,” says Derek Chang, the head of international lifestyle channels at Scripps Networks Interactive. “We’ll see the brand launch in Germany in partnership with ProSiebenSat.1 later this year and [want to] further solidify our flagship brand as the leading home-lifestyle channel across the globe.” The Scripps bouquet also includes Food Network and Travel Channel.

In 2015, the company launched Scripps Lifestyle Studios in the U.S. to create more new original content for multiple platforms, including social media, apps, websites, third-party digital media outlets and advertisers.

“Scripps Networks Interactive is the number one producer of lifestyle content in the world,” says Chang.