The Canal+ International company Thema Rus has secured a deal to bring Love Nature to Russia’s MTS TV services.
Per the agreement, Love Nature’s 4K linear TV channel will now be available to MTS subscribers in IPTV and on the KION multimedia platform. In Russia and CIS countries, Love Nature’s linear TV channel and its VOD offering are distributed by Thema Rus.
Love Nature first launched in Russia in 2019 and has been available in the country via Tricolor and Rostelecom.
Natalya Kabikova, managing director of Thema Rus, said: “The channel is appreciated by viewers all over the world because of its ultra HD footage and the wildlife stories that touch your soul and truly captivate. The viewers of MTS TV services now have a wonderful new source of vivid emotions.”
Mikhail Goryachev, director of linear broadcasting and operator projects development at MTS PJSC, said: “MTS is constantly expanding the list of TV channels available to our viewers with interesting HD content. And Love Nature will take its rightful place among other channels of similar topics. 4K quality will give the viewers a new look at wild nature and the opportunity to get new emotions from ‘touching’ it on the screen.”
Chiara Mckee, VP for EMEA at Love Nature, said: “The expansion of Love Nature in Russia continues to be key to our global strategy and is a true testament to the high-quality content about wildlife that we have to offer. Launching on MTS continues the amplification of the brand allowing us to share captivating wildlife stories with a significant Russian audience.”