Love Nature Debuts on XUMO in the U.S.

ADVERTISEMENT

Love Nature, a family-friendly wildlife and nature brand with online and linear platforms, has launched on the AVOD streaming service XUMO.

The agreement, which marks Love Nature’s official debut in the U.S. market as a linear channel and VOD destination, will give XUMO’s viewers access to the brand’s wildlife and nature programming. The pact is an extension of Blue Ant Media’s existing relationship with the streaming service, which includes the gaming channel Arcade Cloud and the children’s nature channel ZooMoo.

Love Nature programming highlights on XUMO include Animal Senses, Arabian Inferno and Deadly Australians. The channel now reaches more than 200 million homes worldwide on traditional pay-TV platforms such as Sky, Rogers, Virgin, Starhub, Bell, Ziggo Vodafone, Tricolor, TVB MySuper TV, Startimes and many more as well as streaming outlets like The Roku Channel, Amazon Channels, Bilibili, Apple TV +, Pluto TV and Samsung TV Plus.

Ward Platt, CEO of kids’ and global networks at Blue Ant Media, said: “Our partnership with XUMO is significant as it marks our entry into the U.S. linear channel market with the Love Nature brand. We’re committed to bringing our compelling original series and documentaries to wildlife and nature fans everywhere. Partnering with a premium AVOD service like XUMO helps us achieve this goal and speaks to the strength of storytelling our content provides.”

Anthony Layser, VP of content partnerships and programming at XUMO, added: “I’m personally a huge fan of wildlife content and Love Nature has some of the most enchanting and visually spectacular programming in the business. Bringing the Love Nature channel to XUMO offers a highly appealing new dimension to our service and expands our successful partnership with Blue Ant Media.”