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Insight TV Unveils New Cross-Platform Brand Identity


The millennial-focused broadcaster and content creator Insight TV has launched a brand-new visual identity across its linear and digital channels, as well as its social media platforms.

The new identity was created to help unify the company’s expanding portfolio of multiplatform channels. Insight TV’s new visual brand identity was conceived and executed in collaboration with design studio CapeRock.

In addition to its primary brand Insight TV, which is focused on storytelling for its core millennial audience and is currently available in 45 countries around the world, the company has also launched the genre-specific channels inWonder, a unique perspective on science and technology, and inTrouble, offering action, excitement and thrilling experiences. inShort, a short-form, ad-supported streaming service is soon to be launched as well. inWonder and inTrouble are available on Stirr in the U.S. and Samsung TV Plus in the U.K., Spain and Germany. In the U.S. and Canada, inWonder is also available on Samsung TV Plus.

“From the start, it has been our goal to make Insight TV accessible to our audience no matter how or where they want to consume our content and to support the needs of our distribution partners,” noted Graeme Stanley, chief commercial officer at Insight TV. “Now, with a suite of channels that address specific interests while still having the same core brand values and millennial focus, we wanted a visual brand identity that reflected that cohesion as we grow our business across a number of business verticals, including our programming sales and co-production businesses.”

About Alison Skilton

Alison Skilton is an associate editor of World Screen. She can be reached at [email protected]


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