Insight TV has secured an extensive content licensing deal with iQIYI in China through which it will roll out 125 episodes of its library of original content as stand-alone titles on the streaming platform.
Over the licensing term of 12 months, both parties will review on a quarterly basis the portfolio performance and exchange titles accordingly. Among the Insight TV shows to be featured on iQIYI are Born to, Droners, Morbidelli Rising and Supercar Blondie: Living the Dream. All programs will be shown in HD format in the original English language with simplified Chinese subtitles.
Rian Bester, CEO of Insight TV, said: “The deal with iQIYI marks the first we’ve done with a video streaming platform in China and it is definitely the biggest single distribution deal we’ve done in terms of reach. iQIYI’s APP is easy to download for PC, digital TV and mobile terminals and appeals to the market’s massive millennial and Gen-Z population. As Insight TV’s content fits squarely within their target audience, we anticipate that young Chinese viewers will relate to and enjoy the personal stories of adventure lovers and thrill-seekers from around the world.”