Hulu Premiering Air Jordan Documentary

Hulu, through a deal with Lionsgate, has picked up Air Jordan documentary Unbanned: The Legend of AJ1, which began streaming exclusively on the platform today (February 14).

From first-time filmmaker Dexton Deboree, Unbanned: The Legend of AJ1 tells the story of how Air Jordan 1 (AJ1) transcended sport and became a global phenomenon. It features interviews with the sneaker’s namesake, NBA Hall of Famer Michael Jordan, as well as Quincy Jones, Spike Lee, Lena Waithe, Carmelo Anthony, Chuck D and Phil Knight among others. The doc is produced by Deboree and Stef Fink.

“Sneaker fans all over the world remember the thrill of getting their first pair of Air Jordans, and this film explores the story behind the incredible impact of that iconic shoe,” said Heather Moosnick, senior VP of content partnerships at Hulu. “At Hulu, we’re focused on bringing highly compelling films and series to our viewers that reflect the culture and inspire conversation—and Unbanned: The Legend of AJ1 is exactly that.”

Jared Goetz, Lionsgate’s president of North American television distribution, said: “We were thrilled to get behind Dexton’s captivating film exploring the cultural phenomenon of the AJ1. With Hulu’s longstanding commitment to premium quality content, we’ve found the perfect partner to launch this film.”

Deboree added: “I’m excited for the world to witness a story that breaks some rules and explores some new ground in expressing a tale as remarkable as any great fable we’ve heard or seen before. This film unearths a very powerful story that is beneath a cultural icon to share something that transcends sport, sneakers and the popular zeitgeist of much of what happened—not only with AJ1 and even Michael Jordan himself—but the radical cultural revolution that unfolded in its wake.”