Gusto TV Pacts with rlaxx TV in Europe

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Gusto Worldwide Media has entered into a new partnership with rlaxx TV, unveiling Gusto TV across Europe as a branded food channel on the free, channel-based VOD service this fall.

The channels on rlaxx TV are based on non-linear, on-demand videos that are arranged in curated channels to replicate a live TV experience for the user. The Gusto TV channel is the first branded food channel to be integrated into the platform. The launch will include 75 hours of high-resolution titles such as Cook Like a Chef, One World Kitchen, Watts on the Grill and nine holiday specials.

Chris Knight, CEO and president of Gusto Worldwide Media, said: “Gusto TV is thrilled to be named the first branded food channel on rlaxx TV. Given our culinary offering includes Italian, Spanish, French, Greek, German, Georgian, Russian, Portuguese, Danish, Norwegian, Scottish, Irish, Swiss and Romanian cuisines­—it’s a great fit for rlaxx TV’s international portfolio and audiences!”

Ronny Lutzi, CEO of rlaxx TV, said: “We are very delighted to offer our viewers premium content from Gusto TV in the future. For us, this cooperation is a further step towards a product range that serves all the passions and interests of our very diverse audience. Food and cooking are definitely ranking very high among these passions.”