Gusto TV, in collaboration with The E.W. Scripps Company, has launched on the Roku platform in the U.S.
“We are delighted to bring Gusto TV, one of the most culturally diverse channels in the world, to the Roku platform and look forward to inspiring, comforting and entertaining audiences with our culinary programming,” said Chris Knight, CEO and president of Gusto Worldwide Media.
Per the deal, Roku users in the U.S. can now watch Gusto TV’s VOD content and linear feed for free via the new app, now available in the Roku platform’s channel store. In addition to launching the app with Scripps’ proprietary CTV app technology, Gusto and Scripps are collaborating on monetization opportunities. The companies are working together to bring scale to buyers through Scripps’ portfolio of local TV stations and national networks that reach millions of U.S. households.