Gusto Inks Korean Deal on Flour Power


Gusto Worldwide Media’s baking series Flour Power is headed to South Korea via a deal with UMAX announced on the first day of ATF.

The 4K pay-TV channel has previously licensed Gusto’s A is for Apple. The Korean deal follows sales of Flour Power in the Philippines and the U.S.

Corey Caplan, senior director of international sales at Gusto, noted, “Soon UMAX’s viewers will get to delight in Flour Power host Jessica McGovern’s delectable desserts in gorgeous 4K. Buyers always come back for more of Gusto’s extensive 4K UHD catalog. It’s been our standard to shoot in 4K UHD for years, and our studio produces over 100 hours of new 4K content every year.”