Great Home Ideas to Relaunch on Digital Channels

WTFN Group has extended its partnership with Seven Network, with WTFN’s digital business Radar taking on the management of Seven’s Great Home Ideas channels on YouTube and Facebook.

Radar will be relaunching Great Home Ideas via these digital channels with a refreshed look and feel, along with a new programming schedule. Great Home Ideas provides DIY, food, garden, lifestyle and pet content, with tips, ideas and recipes from Australia’s leading experts, as featured in Better Homes and Gardens.

Great Home Ideas has had a channel on YouTube since 2012 and has just short of 950,000 subscribers.

Once Great Home Ideas is relaunched, WTFN and Seven will continue collaborating, exploring further ways to maximize opportunities for Seven content. Conversations are already underway for WTFN to utilize and repackage existing Better Homes and Gardens content to create new lifestyle shows for Fred Media to distribute internationally.

“We are excited to extend our relationship with the WTFN Group, collaborating with Radar to enhance and expand the presence of Great Home Ideas,” said Richard Henson, director of distribution and content partnerships at Seven Network. “Growing out of a production business, the Radar team uniquely marries creativity and content appreciation with an understanding of where and how to reach new audiences and ensure opportunities for our IP are fully maximized in the expanding digital world. Having seen its successes with other content brands, Radar is a great partner for us, and we cannot wait to see where it takes Great Home Ideas.”

Derek Dyson, chief commercial officer at WTFN, with responsibility for Radar, added, “Richard and the team at Seven Network are digital-forward and fully embracing some of the new opportunities available to them by partnering with our expert, focused team. With 30 seasons and counting, Better Homes and Gardens is one of the country’s most popular shows and provides an incredibly rich stream of premium, varied content that we can look to package in a variety of exciting ways for Great Home Ideas. We are grateful for the trust placed in Radar to refresh, relaunch and manage this channel, and as its new guardian, we look forward to finding innovative ways to bring in new audiences to engage with the brand.”