Fremantle Combines Blu & Strong Production

Fremantle’s Danish production labels Blu and Strong Production have combined under the name Blu.

The newly formed production company will continue to create content across entertainment, reality, lifestyle and factual entertainment for Danish and international markets. All existing titles and new titles will be produced under the combined Blu label. The current CEO of Blu, Katrine Herforth, will stay on in her role as CEO of the integrated labels.

Sune Roland, the current label manager of Strong Production, has stepped down following the integration.

“We legally merged Blu and Strong Production last year and, as a result, both brands started working together more closely,” said Georgette Schlick, CEO of Fremantle Northern Europe. “The positive effect was not only seen by us, but importantly by our clients. It therefore made sense for us to fully integrate these brands. It will enable us to act faster, be bolder and be more efficient in delivering creative success for our clients. I look forward to continuing to work closely with Katrine and her outstanding team. She has incredible drive, experience and expertise to guide Blu in its newly created form. I would also like to thank Sune for all his hard work and achievements across his tenure at Strong Production. Sune is a true professional and a remarkable person. It has been a great pleasure to have worked with him. I wish him the very best in his future career.”

Herforth commented, “Blu and Strong Production have been successfully collaborating for a number of years, and this full integration of both labels now provides a more powerful combined talent offering to our partners, with creativity and innovation at our heart, while also delivering cost efficiency. I am extremely proud to lead the newly formed Blu going forward. I would like to thank Sune for his valued collaboration and tremendous efforts over the past years and wish him continued success for the future.”