Endemol Shine Group Expands Deal for Candidate-Search Platform


TEL AVIV: Endemol Shine Group has entered a multiyear international partnership with digital-solutions provider eTribez for a casting platform that will enable production companies to consider twice the amount of candidates on competition shows.

The new expanded agreement will see the eTribez Casting platform offered to more than 30 territories where Endemol Shine Group has a presence. The service provides a streamlined casting system and boosts variety by allowing any candidate, even the most geographically remote, to apply online.

The two companies already collaborate in a number of European and Latin American territories, with shows such as The Island, MasterChef, Pointless and Big Brother.

“As a global production company continually in need of innovative solutions, we are pleased to expand our long-term relationship with eTribez,” said Paul Williams, the global head of procurement for Endemol Shine Group. “By rolling out our partnership with eTribez to new territories, we will be able to take our casting for our productions to the next level, and enhance our production process across our shows.”

“After three years of a fruitful cooperation with Endemol Shine Group, the leading international production powerhouse creating world-class content, the results speak for themselves,” added Eli Abayan, the CEO of eTribez. “We are grateful for Endemol Shine’s vote of confidence, bringing forth a new strategic partnership that positions us well for leading shows in 30 countries worldwide with eTribez’s innovative solutions.”